Printed articles of clothing capture attention. Rarely will one pass a printed top without attempting to read. This is why most companies brand tops for their employees and other affiliates. It is a great marketing tool. It also makes for a strong avenue through which stance on a particular issue, political, social or otherwise can be made known. Not to mention, it is mad fun to wear one of those with funny brands. If done right, a T shirt design Lake Elsinore business would do very well.
The first thing to keep in mind when coming up with a brand for the top is the font. The font is incredibly important as it tells the beholder whether the message will be serious or funny as hell. If the top holds a joke, get a quirky font. It would be disturbing and border on unpleasant to read about feminism in Jokerman font. Get a font that supports the message. Prepare the beholder before they read the message.
Different fonts have different spacing guidelines. On a book or paper print out, spacing issues are forgivable. However, on a top, uneven spacing on letters and words would only confuse the mind. Tracking is a way to reset the spacing so that it is eve. The next step after this is kerning. This serves two letters at a time instead of the whole word.
Every sentence has logical phrases. These are blocks of the sentence that can be separated from the sentence. It is prudent to find these logical phrases. Knowing this allows one to enforce logical line breaks. This is as opposed to random or accidental line breaking. The latter annoying at least and fatal to the message at best. The brain is forced to work too hard to make sense of the statement.
The verification process can be tedious especially because the designer will have spent hours staring at the words. After those hours, the spacing issues fade into the words. One tip to find the faded spacing issues is to look at the design upside down. The aim is to delay registration of the letters long enough to notice minor spacing problems then fixing them. This works on all levels from letters to words to the line spacing.
A second tip is to look in the mirror. Not at your face but at the reflection of the design. After the first tip, this second one should make the letters into mere blocks or shapes. This is great as one is able to note inconsistent spacing that would otherwise be left behind much to the dismay of the beholder.
Any apparel business would do well to include this as a department. It widens the clientele pool. It also gives the business an edge. It separates the business from other traditional companies. In this day and age when the millennials are driving business success, it would be greatly beneficial.
The clients should be allowed to go as wild and out of the box as they wish. The company should strive to accommodate even the craziest design ideas. Clients should not feel restrained to only what the service can offer. Also, ensure the ability to handle bulk orders.
The first thing to keep in mind when coming up with a brand for the top is the font. The font is incredibly important as it tells the beholder whether the message will be serious or funny as hell. If the top holds a joke, get a quirky font. It would be disturbing and border on unpleasant to read about feminism in Jokerman font. Get a font that supports the message. Prepare the beholder before they read the message.
Different fonts have different spacing guidelines. On a book or paper print out, spacing issues are forgivable. However, on a top, uneven spacing on letters and words would only confuse the mind. Tracking is a way to reset the spacing so that it is eve. The next step after this is kerning. This serves two letters at a time instead of the whole word.
Every sentence has logical phrases. These are blocks of the sentence that can be separated from the sentence. It is prudent to find these logical phrases. Knowing this allows one to enforce logical line breaks. This is as opposed to random or accidental line breaking. The latter annoying at least and fatal to the message at best. The brain is forced to work too hard to make sense of the statement.
The verification process can be tedious especially because the designer will have spent hours staring at the words. After those hours, the spacing issues fade into the words. One tip to find the faded spacing issues is to look at the design upside down. The aim is to delay registration of the letters long enough to notice minor spacing problems then fixing them. This works on all levels from letters to words to the line spacing.
A second tip is to look in the mirror. Not at your face but at the reflection of the design. After the first tip, this second one should make the letters into mere blocks or shapes. This is great as one is able to note inconsistent spacing that would otherwise be left behind much to the dismay of the beholder.
Any apparel business would do well to include this as a department. It widens the clientele pool. It also gives the business an edge. It separates the business from other traditional companies. In this day and age when the millennials are driving business success, it would be greatly beneficial.
The clients should be allowed to go as wild and out of the box as they wish. The company should strive to accommodate even the craziest design ideas. Clients should not feel restrained to only what the service can offer. Also, ensure the ability to handle bulk orders.
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