Organic Chebe Product And Trademark

By Donald Long


There is a West African shrub that yields chebe seeds, used by the women of the region to make their hair beautiful. However, an organic Chebe product line of gluten-free mixes sold in American stores is not based on this plant. Instead, it uses manioc flour and starch, which comes from a tuberous root. This root is also known as yucca or cassava root. The starch is known as tapioca.

The folks who started the Chebe company stress that they weren't trying to market a wheat alternative line of products when they started. They simply wanted to let North America know about the wonderful bread they had eaten in Brazil. However, they received an overwhelming response from gluten-intolerant consumers who were tremendously thankful to find such a delicious gluten-free bread. The company founders realized they had found a market niche.

Manioc (yucca, cassava) is a root vegetable that was a primary food for the indigenous peoples of Brazil and surrounding areas. It can be bought as a tuberous root, with a tough, brown skin and a snow-white flesh. The root contains some toxins; native peoples washed the roots before making their flour and used the wash residue to poison their arrow tips. Most consumers will be far better off getting one of the popular mixes from the folks at Chebe, with everything needed to make breads and other baked goods.

You can visit the gluten-free section of grocery stores or go online to the home site of the company to see what mixes are available. These include the original bread mix, which contains manioc flour, manioc starch, cream of tartar, and sea salt. These ingredients make a tasty loaf of bread with a pleasing texture.

The bread mix has manioc flour, manioc starch, sea salt, and cream of tartar. Other mixes have added ingredients, often spices. The pizza crust contains onion, the focaccia has cheese, and the cinnamon roll mix is sweetened.

For those who suffer from gluten-intolerance and who've given up baked goods and bread, these mixes are a godsend. Being gluten-free, they don't trigger the cramping, bloating, or intestinal discomfort that comes with eating wheat or other grain products. However, they offer a true bread taste that is rare among substitution foods.

It's really worth trying at least one of the mixes to see if this is what you've been looking for. Enjoy a great pizza again, or a loaf of bread hot from the oven. The mixes are affordable, too, which is nice since many alternative 'flours' are costly. If you create new recipes using the mixes, the company hopes you'll send them in for others to enjoy. The website likes to post encouragement and great recipes for those who are struggling with a new, gluten-free diet.

The mixes are organic, which means that you and your family won't be eating foods tainted with herbicides, pesticides, chemical fertilizers, or genetically-modified ingredients. You are supporting green farming practices and helping to protect the health of farm workers. Enjoy eating baked goods again and save the planet!




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